Why is Musk’s 9.2% Twitter Acquisition An Important Discussion About Freedom Of Speech?
Fake news, harassment, and misinformation have always existed, but with the outbreak of social media, they gained larger(...)
Fake news, harassment, and misinformation have always existed, but with the outbreak of social media, they gained larger(...)
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After receiving several criticisms from it’s users, Twitter decided to take a step back and hear its audience. Accordi(...)
We are in 2022 and I am no longer surprised by the gender pay gap. This is still the order of the day for many com(...)
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Many small businesses struggle to compete with big e-commerce brands, such as global giants Amazon and Walmart, who seem(...)
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Dark and rumbling clouds of war are quickly moving from the East toward European skies while the business debate about b(...)
Create an effective revenue generator engine using the right strategy and marketing stack.(...)
If following the news is part of your everyday life, then you’ve probably come across the term NFT several times i(...)
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Data growth seems undiscussable. In 2020, every person generated 1.7 megabytes of data per second and today it would tak(...)
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If you work with email marketing (as basically all marketers do), you’d probably have been concerned about how all rec(...)
Let me ask you a question: are you reading this article on your phone? If you answered “yes,” you’re not at all al(...)
We often think of social media as a marketing tool. This has an obvious reason: Social networks are fertile ground for a(...)
With the end of the holiday season, it’s common for companies to look back on the biggest trends of the year and think(...)
Ion is one of the main bases of a digital marketing strategy. Any increase in conversion rates can generate extraordinar(...)
Artificially Intelligent (AI) influencers are not futuristic anymore. They are already on social media with followers. A(...)
A hybrid event brings together elements of both face-to-face and virtual events. This caters to the audience that prefer(...)
No one ever said it would be easy to launch a content marketing campaign and generate top-notch content on a daily basis(...)
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Hyper-personalization marketing centers on creating a more individualistic customer experience.(...)
Trust is the foundation of any good business-client relationship, so how you use your customers’ sensitive data matter(...)
Compared to traditional marketing techniques, branded marketing offers your business a chance to stand out in some compe(...)
A social media crisis management plan can save your brand’s reputation. In this blog post, we explain different types (...)
There are many ways to increase customer retention, like keeping your clients satisfied with personalized experiences. T(...)
Adding interactive elements to your blog posts can make the otherwise plain text much more appealing and entertaining fo(...)
Interactive content is the key to getting what you really want out of your digital marketing strategy, but a thorough un(...)
Believe it or not, financial technology is on the rise, thriving, and here to stay. It is time to learn how to make it w(...)
FinTech SEO is a way to increase organic traffic to your website and make your brand more trustworthy. (...)
Focusing on personalization, mobile optimization and customer reviews could change the game for businesses in the financ(...)
Inbound marketing provides financial institutions with tactics that will bring in long-lasting customers without the hea(...)
The value of content marketing continues to increase. Is your financial institution using this powerful resource yet?(...)
Blogging as part of a greater content marketing strategy requires a lot more effort than most people realize. Following (...)
The holiday shopping season is right around the corner. Now is the best time to create your campaign strategies and plan(...)
We are thrilled to announce today that we raised a $30 million Series B funding round. The funding round was led by exis(...)
Creating blog posts that perform can seem like a game of roulette: sometimes you win, most times you don’t. But by emp(...)
Cyber Monday might bring fantastic results to your company, but you need to be prepared for it. After all, that’s exac(...)
Social media channels can bring several benefits to your blog — not only to distribute content but also to create mean(...)
Compounding blog posts are a highly effective way to grow blog traffic for your business, but creating them takes foreth(...)
Interactive assessments are a great way to gather important information about your persona. This type of content offers (...)
Black Friday is one of the most important dates of the year for businesses. But, if your planning isn’t good, you’re(...)
Interactive content that encourages users to take an active role in their digital experience is key to improving convers(...)
Achieving your digital marketing goals requires ongoing focus and regular reevaluation of strategies. Should interactive(...)
The COVID-19 pandemic and associated economic disruption has created a complex labor environment where high-quality tale(...)
Customer churn is the number of customers on average per month that canceled their contracts. Learn how to lower this ra(...)
If you're faithfully blogging, but your results aren't what they used to be, maybe you've started to think that blog pos(...)
Competition for audience attention is bigger than ever before. And that’s why visual content is taking center stage as(...)
Visual content is the future of digital marketing. Creating stunning graphics, videos, and other deliverables is an exce(...)
Your target customers want visually stunning images and not just a bunch of text. Using great visual pieces is a key way(...)
Data marketing is an excellent ally of Content Marketing. The use of data can make planning and producing content much s(...)
Product branding is an important strategy that helps consumers identify and differentiate one product from another. Busi(...)
A content hub is a marketing strategy that allows you to organize your content around a certain topic. Not only does it (...)
Companies that take the initiative to provide an excellent experience for the customer often see many additional long-te(...)
Not all landing pages offer a high conversion rate. However, they might provide your team with extra data that’s even (...)
Many businesses rely on collecting feedback from users to improve their overall online experience. But many don’t know(...)
Minisites are a digital marketing tactic that centers on creating niche pages for a specific focus. It can draw attentio(...)
Through Pledge 1%, Rock Content donates 1% of its social capital to social impact initiatives and projects. Find out mor(...)
NLP helps technology make sense of human language in numerous forms. In this text, we explain how it works and how it ca(...)
Getting your target audience involved can improve results and help your brand cut through the noise. With the interactiv(...)
When growing your business online, it can be hard to know which type of landing page will best serve you. However, by co(...)
Interactive brand experience is a smart way to promote a piece of content or an event. It engages users with personaliz(...)
Google MUM is an AI-powered algorithm that is going to make online searches easier. It can understand any kind of conten(...)
Market Intelligence is all about collecting and analyzing data to support strategic decisions. In this blog post, you wi(...)
Knowing which keywords can attract more people to your channel is essential to your success. That’s why you need to le(...)
Contextual content is a smart way to offer the right content to the right audience at the right time. It’s a relevant (...)
Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by clustering large groups of people (...)
Content Atomization means breaking a longer piece of content into smaller (and more strategic) pieces. By doing this, yo(...)
Data is gold in the digital marketing landscape. But as privacy laws rise, the need to adapt to new ways of collecting a(...)
Both laws cover any data that relates to an identifiable person, but they differ very much when it comes to scope and te(...)
Business data is all the information that is related to a company, such as sales data, customer contact information, and(...)
SaaS sales consists of selling web-based software that clients won't need to worry about installing on their computers o(...)
In the freemium model, users get limited access to your software forever, or they can upgrade to a premium version with (...)
Big Data is the information set present in server and company databases, which can be accessed and have interconnections(...)
Sales training focuses on the specific skills needed to develop your team. Therefore, it is a strategic action to enhanc(...)
Knowing how to collect and analyze consumer behavior data can be helpful for businesses that want to predict their custo(...)
The GDPR is a set of rules that completely changed our notion of personal data. Since the regulation went into effect, i(...)
SaaS is a cloud-based service that helps companies save money while making the lives of clients much less complicated. K(...)
The new Rock University has the purpose of merging all the educational platforms of Rock Content. It means you will have(...)
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The SLA avoids situations in which the client asks for something not agreed or fails to comply with previously arranged (...)
SEO for SaaS is a strategy using Content Marketing and keyword research to drive traffic to a Software as a Service(...)
Product Data Management is the area of business that organizes and centralizes product data. It makes it easier for engi(...)
It is no secret that the global pandemic forced many businesses to pivot their operations by adjusting to allow for (...)
Let’s face it, not all products are straightforward. In fact, some are downright complex and highly specific to a cert(...)
You already know that tracking results is essential to the success of any service or product. When it comes to SaaS comp(...)
More and more, the marketing world sees companies shifting away from traditional marketing strategies toward trusting&nb(...)
Your team has put a lot of hard work into developing the best SaaS platform possible. However, gaining subscribers and u(...)
Account-based marketing, or ABM, is one of the most important strategies for a business today. Today, more than 94%(...)
ROI is a concept that is commonly pushed to determine if your marketing strategies are paying off. Many marketers w(...)
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