Creating a Strong Content Alignment Strategy that Promotes Brand Authority
A content alignment strategy can help your brand stay organized and cohesive across departments and branches. By impleme(...)
Rod P. Curi
Rod P. Curi
Strategic Account Manager
As a Strategic Account Manager, I focus on building long-term, mutually beneficial partnerships with Rock's key accounts in order to drive expansion at an organizational level.
I have a diverse background, both in business and in corporate law, and I joined Rock Content in 2018, initially as a marketing consultant and later as a Demand Gen and Pre-sales Manager.
For the last 2 years, I have been working as an Account Manager, working with some of our largest customers, namely in the technology and financial sectors.
Outside of work, I am a big driving and motorsport enthusiast, as well as a music lover — you can regularly find me at a Toronto music venue on weekends.
42 Posts published
Rod P. Curi
How do you calculate Exit Rate? How is it different from Bounce Rate?
Exit Rate is all about people leaving your site after viewing any number of pages on it. In this blog post, learn how to(...)
Rod P. Curi
8 Effective Fintech Marketing Tactics for Companies
Believe it or not, financial technology is on the rise, thriving, and here to stay. It is time to learn how to make it w(...)
Rod P. Curi
Inbound Marketing for Financial Services: A Path to Attract Long-lasting Customers
Inbound marketing provides financial institutions with tactics that will bring in long-lasting customers without the hea(...)
Rod P. Curi
Customer Orientation: How to Implement a Customer-oriented Strategy?
The customer must always come first, regardless of the situation. This is the type of approach you will take if you purs(...)
Rod P. Curi
Local SEO: How To Attract More Local Customers In 2022
If you manage a local business’ marketing, you know it’s not always easy to attract new customers. Com(...)
Rod P. Curi
7 types of live video to try in your marketing strategy
Being able to stand out in digital channels is not such an easy task. With so much competition, it is necessary to creat(...)
Rod P. Curi
How to boost your event ROI with a social media wall
A social wall is one of the best strategies to boost live events in both visibility and engagement. It is(...)
Rod P. Curi
The live experience guide: everything you need to know to grow your business with real-time coverage
Gone is the time when, to situate ourselves in some event, we had to turn on the TV or tune in a radio station. To(...)
Rod P. Curi