There’s a lot that goes into being an expert at Search Engine Optimization (SEO).
Not only do you have to keep up with the latest best practices, but you also have to analyze data, review potential target keywords, and otherwise ensure the websites you manage are correctly optimized.
Thankfully, there are a ton of tools out there to help you get the job done easily and efficiently.
Here are thirteen of the most essential Google Chrome extensions for SEO professionals.
1. Google Tag Assistant
Checking Google tags is important for analytics, which is why the search engine has made it super easy to see if yours are working with this free browser extension.
Get a report of errors, troubleshoot issues, and instantly verify your tags in real-time.
In addition, it also connects with Google Analytics and Google Tag Manager for ease of functionality.
Just navigate to a page in Chrome and you can make changes as necessary within the extension.
Plus, it is totally free to download, which is another big plus.
Analyzing competitor websites and checking current rankings for your pages on the fly is simple thanks to SimilarWeb.
This free Chrome extension allows you to check data on any site, making it easy to see the root source of traffic, geographic popularity, and other key factors.
It is a great addition to your SEO tool arsenal if you want to get tons of information quickly about both your website and others in the same niche.
There’s no limit to the number of pages you can check, which is a definite bonus to all the robust features the extension already offers.
3. Serpstat Website SEO Checker
If you’re looking for a Google Chrome extension that compiles a ton of great search data into one dashboard, then you’ll really like Serpstat Website SEO Checker.
This one provides information on elements like Alexa rank, total number of keywords, on-page parameters, popularity rank, and so much more.
The only downside is that free users are limited to 100 searches per day, while paid users get a thousand.
However, those are pretty considerable numbers if you’re only using the tool to look at data for a page or two at a time.
4. Headline Studio by CoSchedule
Writing content isn’t always as easy as it seems.
Finding the right formula to create a winning headline can sometimes be difficult, which is where Headline Studio by CoSchedule comes in.
This free Google Chrome extension allows you to type or copy in your suggested title, then offers recommendations on how to adjust it for a better ranking.
As a browser extension, it seamlessly integrates with the platforms you’re already posting on.
For example, those like WordPress, Shopify, Wix, and others.
There’s also a paid version that analyzes more data points and offers a more in-depth analysis of your headlines, too.
5. SEO Toolbar by Ahrefs
When it comes to SEO tools, Ahrefs is definitely a name to know.
Their SEO Toolbar is a free extension that offers an on-page optimization report, broken link checker, and a redirect tracer with HTTP headers.
You can also analyze a single page for things like total word count, published and updated dates, title, meta description, and more.
As an Ahrefs paid member, there are additional features such as keyword volume directly in the SERPs and the ability to export reports.
Both the free version and paid option are super robust, providing tons of great data to help with your competitor analysis process and keyword research.
Of course, you can’t talk about SEO tools without mentioning MozBar.
There’s a reason why over 500,000 people have downloaded this tool, with most utilizing it on a fairly regular basis.
There are just so many features that make optimization research easier and quicker than trying to juggle the same tasks manually.
However, the coolest part about this Google Chrome extension is probably the overlay feature.
With a quick mouse click, you can see all sorts of data like HTML markup, links, metrics, Domain Authority, and so much more.
Plus, the Moz team is always adding new features, which is an excellent bonus.
For those who primarily care about keyword density and other content creation metrics, then SEOquake is a great option.
This tool is a bit simpler than some of the others on this list of extensions, but it still packs a mighty punch in terms of functionality.
A real-time diagnosis feature makes it easier to identify and track issues with your own website.
Meanwhile, the so-called SEO Showdown option allows you to quickly compare various optimization parameters on two or more websites to see which one has the better solution.
In short, this is a great plugin that gives you all the additional information needed to make quick decisions and identify appropriate change areas.
Sometimes finding email addresses for guest posting opportunities or lead generation is important.
As an SEO professional, you don’t want to spend hours trying to identify the best person to get in touch with at a particular company.
That’s where FindThatLead’s Google Chrome extension is so handy.
Not only does it seamlessly help you identify the ideal address to message, it can also integrate with other tools you already use like Salesforce, Pipedrive, Zapier, and Hubspot.
9. vidIQ Vision for YouTube
Many people forget that YouTube is essentially one big search engine for video content.
That said, you can help improve your content marketing efforts by using a tool like vidIQ Vision for YouTube.
This free Chrome extension works to give you important metrics data, both for your videos and those of your closest competitors.
Easily spot things like engagement scores and the likelihood of being a featured video or gaining social media traction.
If content and video marketing is your speciality, you’ll definitely want this browser add-on in your tool arsenal.
Spelling and grammar matter when it comes to producing content for your website.
The Grammarly browser extension makes it easier to catch tiny mistakes and select better word choices before you publish a blog post or article.
In addition, it works on any page you have open within the browser.
That includes those social media posts, reply emails, eCommerce product descriptions, and so much more.
While it might not be expressly an SEO tool, Grammarly is one that every digital marketer needs access to.
Whatsmyserp is a Chrome extension designed to make it easier to do keyword research.
This handy Chrome plugin offers details on search volume, cost-per-click, and more for every single Google search you do in the browser.
Additionally, the tool also gives you a whole list of related keywords to make your job as an SEO professional super simple.
If you find yourself doing quite a bit of keyword research, this is one tool you won’t want to skip.
12. SEO Peek
Have you ever gone to a competitor’s website and wondered how they’re getting such a high position in the SERPs?
SEO Peek makes it super simple to find out.
With a click, you can instantly see ranking factors like the page’s meta description, meta keywords, robot directives, and more.
These are all key factors when you’re doing competitive research for a particular topic.
By knowing these elements, you can size up other pages and get ideas on how to improve your own SEO.
13. Evernote Web Clipper
Sometimes you need to save information, photos, or infographics to refer back to later.
The Evernote Web Clipper allows you to gather this information in one place, making the research phase of your search optimization process faster and more efficient.
We particularly like the ability to take screenshots and collaborate with other team members.
It also adds these clips to your main Evernote files, meaning you can save something on your laptop and access it on your smartphone or tablet later.
Wrap Up: Best Chrome Extensions for SEO Experts
As an SEO professional, there are a lot of elements that go into doing your job correctly.
Whether you’re gathering information for a content piece, handling competitor analysis, or just researching keywords, the Google Chrome extensions we’ve included here can help you accomplish these tasks more easily.
Ready to learn more about the best SEO strategies that work right now?
Check out our Rock Content SEO guide for ideas, tips, and more!