Women Influencers Are The Majority, But Earn 30% Less Than Men. Why’s That Again?

We are in 2022 and I am no longer surprised by the gender pay gap. This is still the order of the day for  many com(...)

Luana Dias

Mar 17 | 5 min read

Google May Present Short-Form Videos In SERPs. Is Your Brand Ready To Rank Videos?

Since the pandemic started we’ve seen a big increase in people watching Reels and TikTok videos. Are you the kind of p(...)

Ana Luisa Ohno

Mar 16 | 5 min read

Local SEO For Retailers: How To Reach A Ready-To-Buy Audience

Many small businesses struggle to compete with big e-commerce brands, such as global giants Amazon and Walmart, who seem(...)

Carolina Simões

Mar 16 | 9 min read

Bringing Product Benefits Can Be Better Than Emotions In The SEO Title, A Moz Study Shows

Diana Salazar

Mar 14 | 3 min read

Why is YouTube Paying Podcasters to Make Videos For Their Platform?

No one goes anywhere without a podcast or two downloaded on their phone or tablet these days. For obvious reasons, anyth(...)

Vanessa Dias

Mar 10 | 4 min read

Netflix On Videogames And Epic Games On Streaming. Why Is Diverse Content Important Today?

For the last decades, the entertainment industry was divided into segments. We had great movie companies, huge music lab(...)

Alessandro Alessio

Mar 10 | 4 min read

Should Business Take A Side In The Ukraine-Russian War? A Discussion About Brand Purpose

Dark and rumbling clouds of war are quickly moving from the East toward European skies while the business debate about b(...)

Giuseppe Caltabiano

Mar 8 | 11 min read

How To Boost Demand Generation With Interactive Content + Marketing Automation

Create an effective revenue generator engine using the right strategy and marketing stack.(...)

Fernanda Donnini

Mar 4 | 7 min read

NFT Grows 11,000% In A Year — Is It A Good Idea For Brands To Think About It As A Strategy?

If following the news is part of your everyday life, then you’ve probably come across the term NFT several times i(...)

Debora Negrao

Mar 3 | 8 min read